Nvidia Corporation ( en-VID-ee-ə), more commonly referred to as Nvidia (stylized as NVIDIA, on-logo styling nVIDIA with small "n" same size as "VIDIA"; formerly stylized as nVidia on products from the mid 90s to early 2000s), is an American technology company incorporated in Delaware and based in Santa Clara, California. It designs graphics processing units (GPUs) for the gaming and professional markets, as well as system on a chip units (SoCs) for the mobile computing and automotive market. Its primary GPU product line, labeled "GeForce", is in direct competition with Advanced Micro Devices' (AMD) "Radeon" products. Nvidia expanded its presence in the gaming industry with its handheld Shield Portable, Shield Tablet, and Shield Android TV.