Walmart Labs (formerly named Kosmix and @WalmartLabs) is an American subsidiary of Walmart in San Bruno, California. Their website earns revenue from advertising related to its categorization engine. The engine organizes the Internet into topic pages allowing users to explore the Web by topic, "presenting a dashboard of relevant videos, photos, news, commentary, opinion, communities and links to related topics". Venky Harinarayan and Anand Rajaraman founded Kosmix in 2005. In April 2011, Walmart acquired Kosmix and formed @WalmartLabs, a research division, out of it.